by Amy Kingsford | Apr 17, 2018 | Composition, Design Principles, Feature, Ideas Spurred by Design
An easy and appealing way to emphasize your focal point is to embellish it. Not only does this draw the eye, but it can also be used to add an additional layer of meaning to the page. Our Creative Team members share their pages with embellished focal points here....
by Amy Kingsford | Nov 28, 2017 | Composition, Design Principles, Feature
Including contrasts–clear visual differences between elements–on your scrapbook page is a great way to create emphasis and hierarchies. You can cue the viewer to understand what is most important and next most important, and next after that. Not only that...
by Amy Kingsford | Aug 29, 2017 | Composition, Design Principles, Feature, Ideas Spurred by Design
Repetition on the scrapbook page adds unity, balance, and flow. There can be a lot for a viewer to take in on a scrapbook page, and repeating elements will guide the eye. They can even reinforce a story theme or message. There are many ways to create repetitions on...
by Amy Kingsford | Aug 8, 2017 | Composition, Design Principles, Feature
When you include a strong visual triangle in your scrapbook page design, you add three spots that stand out and that are connected to one another. The result is a way to move the viewer’s eye through your page and its story. In “4 Ways to Make A Visual...
by Amy Kingsford | Jul 25, 2017 | Composition, Design Principles, Feature, Ideas Spurred by Design
Conventional design advice is that working with odd numbers, and especially threes, is a great way to make a solid looking design. The eye likes things that come in threes. When you work with an odd number of items, you have the options for both symmetrical...
by Amy Kingsford | Jul 18, 2017 | Composition, Design Principles, Feature, Ideas Spurred by Design, Page Guides
The design elements and principles we often teach in our articles here are guidelines that you can use to build a solid and appealing design that tells a story. Once you understand these rules, though, it’s time to break them purposefully and take advantage of...
