by Amy Kingsford | Nov 28, 2017 | Composition, Design Principles, Feature
Including contrasts–clear visual differences between elements–on your scrapbook page is a great way to create emphasis and hierarchies. You can cue the viewer to understand what is most important and next most important, and next after that. Not only that...
by Amy Kingsford | Sep 26, 2017 | Composition, Feature, Ideas from Current Trends, Layout Design
Flatlay Photography is trending in social media and graphic design right now. This type of photography captures a collection of carefully curated and placed items and is often used to tell a brand’s story. This week, our Creative Team is using flatlay...
by Amy Kingsford | Sep 19, 2017 | Composition, Design Elements, Feature, Ideas Spurred by Design
The Gestalt principle of continuance states that once the human eye starts following a line or path on the page, it will keep going until an object stops it or the line ends. A line can be a literal line (like a drip of ink or a line of stitching), or it can be an...
by Amy Kingsford | Sep 12, 2017 | Composition, Feature, Ideas Spurred by Design
Sectioning the scrapbook page canvas out into columns or rows is a way to create homes for your page pieces–and to organize your story. Our creative team shares their pages built with foundations of rows and columns here. [hr] Sian Fair says,...
by Amy Kingsford | Aug 29, 2017 | Composition, Design Principles, Feature, Ideas Spurred by Design
Repetition on the scrapbook page adds unity, balance, and flow. There can be a lot for a viewer to take in on a scrapbook page, and repeating elements will guide the eye. They can even reinforce a story theme or message. There are many ways to create repetitions on...
by Amy Kingsford | Aug 8, 2017 | Composition, Design Principles, Feature
When you include a strong visual triangle in your scrapbook page design, you add three spots that stand out and that are connected to one another. The result is a way to move the viewer’s eye through your page and its story. In “4 Ways to Make A Visual...
