Different parts of your scrapbook page should have different levels of importance. Without some variation in emphasis among the elements on your page, everything takes on the same level of importance, and the viewer has to find some way into your page on their own. When emphasis exists, though, the viewer’s eye is drawn to a starting point and then (with some good “flow management”) knows where to continue. The result is the viewer “gets” what your page is about.
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This lesson is part of a 12-lesson course called “Design Principles for Scrapbook Pages.” Click here for the complete class.